Drug Truth - Dispelling the nyth about pharma R & D by John L. Lamattina

27th September 2009
Tuesday 10:48 PM
Banaras

Hello friends here's the real truth about prescription drugs - finally! The problems we face today can only be solved when everyone knows the facts. Unfortunately when it comes to prescription drugs, we've only had politicized speeches and sensationalized books portraying an evil industry bent on higher profit at the expense of us, the unknowing patients. This book provides unique insights into how big pharma manages its R&D. It also serves as a reminder of the useful role the drug industry play in keeping us healthy.

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Drug Truth - Dispelling the nyth about pharma R & D by John L. Lamattina

This book answers the questions about the process and costs of pharmaceutical R & D in a compelling narrative focused on the discovery and development of important new medicines. It gives an insider's account of the pharmaceutical industry drug discovery process, the very real costs of misperceptions about the industry, the high stakes--both economic and scientific--of developing drugs, the triumphs that come when new compounds reach the market and save lives, and the despair that follows when new compounds fail. In the book, John LaMattina, former president of Pfizer Global Research and Development, weaves themes critical to a vital drug discovery environment in the context. This is a story that Dr. LaMattina is uniquely qualified to tell.

Divided into four parts, this book dispels common misconceptions, helping you arrive at your own informed conclusions:

Part One - A Matter of the Heart

Part Two - The Role of Pharmaceutical R&D in Healthcare

Part Three - The Profit Motive

Part Four - The Future