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Sunday, December 18, 2011

Pharmaceutical Calculations, 13th edition by Howard C. Ansel

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Tuesday, December 13, 2011

Industrial Microbiology: An Introduction by Michael J. Waites, Neil L. Morgan, John S. Rockey & Gary Higton

13th December 2011
Tuesday 10:14 PM
Banaras
Hi!this book is aimed at undergraduates studying the applied aspects of biology, particularly those on biotechnology and microbiology courses and students of food science and biochemical engineering, it provides a wide–ranging introduction to the field of industrial microbiology.
Download Link:   http://depositfiles.com/files/he10ohfxn

Industrial Microbiology: An Introduction by Michael J. Waites, Neil L. Morgan, John S. Rockey & Gary Higton
Written by experienced lecturers with industrial backgrounds, Industrial Microbiology provides the reader with groundwork in both the fundamental principles of microbial biology and the various traditional and novel applications of microorganisms to industrial processes, many of which have been made possible or enhanced by recent developments in genetic engineering technology.
Content is divided into three sections:

1. key aspects of microbial physiology, exploring the versatility of microorganisms, their diverse metabolic activities and products

2. industrial microorganisms and the technology required for large–scale cultivation and isolation of fermentation products

3. investigation of a wide range of established and novel industrial fermentation processes and products




Saturday, December 10, 2011

Ansel's Pharmaceutical Dosage Forms and Drug Delivery Systems by Loyd V. Allen, Nicholas G. Popovich, Howard C. Ansel (9th Ed.)


10th December 2011
Saturday 09:56 PM
Banaras
Hello Friends
Here, is one of the most important books of pharmaceutics for undergraduate students. This book is none other than Ansel's Pharmaceutical Dosage Forms and Drug Delivery Systems.
It is a Long established as a core text for pharmaceutics courses, this book is the most comprehensive source on pharmaceutical dosage forms and drug delivery systems. Content coincides with the CAPE, APhA, and NAPLEX® competencies.


Download Link:  http://www.filesonic.com/file/3930014625/0781779340.pdf

Ansel's Pharmaceutical Dosage Forms and Drug Delivery Systems  by Loyd V. Allen, Nicholas G. Popovich, Howard C. Ansel (9th Ed.)
This 9th edition includes updated drug information and has an increased focus on physical pharmacy. Coverage incorporates all new dosage forms on the market as well as those in the current US Pharmacopoeia-National Formulary. Updated photos are included. An "Applying the Principles and Concepts" section at the end of each chapter provides activities for the application of the material.

Friday, November 11, 2011

INFLAMMATION AND REPAIR

11th November 2011
Thursday 10:14 PM
Banaras
Here is the lecture notes on INFLAMMATION AND REPAIR. Please download it.
Download Link:   http://ifile.it/f53edzb

Friday, October 14, 2011

FDA Regulatory Affairs : A Guide for Prescription Drugs, Medical Devices, and Biologics by Douglas J. Pisano, David Mantus.

14th October 2011
Tuesday 06:00 PM
Banaras
Hello friends,here is a vey good book that book covers the regulatory process for getting pharmaceuticals, biologics, and medical devices approved. It examines the pertinent aspects of the Federal Food, Drug and Cosmetic Act as it applies to human drug and device development, research, manufacturing, and marketing. Topics include: the drug approval process, Current Good Manufacturing Practices, Good Clinical Practices, Quality System Compliance and the corresponding documentation requirements, and FDA inspection processes and enforcement options. Although many references exist on this subject, this one is written in a general prose style that makes it useful to both students and professionals.
Download Link:   http://ifile.it/4dnjz25

FDA Regulatory Affairs : A Guide for Prescription Drugs, Medical Devices, and Biologics by Douglas J. Pisano, David Mantus.
Since the enactment of the first drug law in 1848, the legislation surrounding drug development has evolved into a maze of regulations that can be hard to navigate. Not only are existing regulations constantly reviewed and updated, the increasingly rapid rate of development in the pharmaceuticals field creates new issues that need to be addressed by new legislation. Written in plain language without confusing jargon or legalese, FDA Regulatory Affairs: A Guide for Prescription Drugs, Medical Devices, and Biologics provides a roadmap to the myriad and sometimes confusing regulations that govern this constantly changing field. The book examines the pertinent aspects of the Federal Food, Drug, and Cosmetic Act as they apply to human drug and device development, research, manufacturing, and marketing. 
It focuses on the new drug approval process, cGMPs, GCPs, quality system compliance, and the corresponding documentation requirements. Although there are a number of references on these topics, this book is unique in that it is written in a general, easy to read prose style. It presents information drawn from a wide range of resources in a single, easy to use format. FDA approval can be a lengthy and expensive process. In order for a pharmaceutical manufacturer to place a product on the market for human use, a multiphase procedure must be followed. Providing a reference for students, professionals, and especially those who are charged with the day-to-day tasks of assuring regulatory compliance under FDA guidelines, this book demystifies the inner workings of the FDA and allows you to understand how it operates with respect to product approval.

Microbiological Assay for Pharmaceutical Analysis A Rational Approach by William Hewitt

14th October 2011
Tuesday 05:35 PM
Banaras
Hi, friends its a very long gap that I have not interacted . Here is the book contains detailed evaluations of assays that illustrate typical experimental designs and addresses how to present a realistic assessment of the best potency estimate from a series of assays.
Download Link:  http://ifile.it/c3stupv

Microbiological Assay for Pharmaceutical Analysis A Rational Approach by William Hewitt
A user-friendly guide for the evaluation of microbiological assays, Microbiological Assay for Pharmaceutical Analysis: A Rational Approach provides a lucid explanation of the sources of error in microbiological assay and helps analysts choose efficient assay designs that will minimize those sources of error. Beginning with a review of the theoretical basis for the quantitative aspects, the author discusses microbiological assay as a branch of pharmaceutical analysis and distinguishes it from biological assay in general. He draws attention to the microbiological aspects that may not be so obvious to the chemical analyst and to the analytical aspects that may not be so obvious to the microbiologist.

Friday, September 30, 2011

Drug Disposition and Pharmacokinetics: From Principles to Applications by Stephen H. Curry, Robin Whelpton

30th September 2011
Tuesday 10:35 PM
Banaras
Hi! this is an authoritative, comprehensive book on the fate of drug molecules in the body, including implications for pharmacological and clinical effects. The text provides a unique, balanced approach, examining the specific physical and biological factors affecting the absorption, distribution, metabolism and excretion of drugs, together with mathematical assessment of the concentrations in plasma and body fluids. Understanding the equations requires little more than a basic knowledge of algebra, laws of indices and logarithms, and very simple calculus. A companion web site contains additional illustrations, further equations and numerous worked examples.
Download Link:    http://www.fileserve.com/file/AVycScS/0470684461.rar

Drug Disposition and Pharmacokinetics: From Principles to Applications by Stephen H. Curry, Robin Whelpton
This book has its roots in the highly acclaimed book of the same name, written by Stephen Curry nearly thirty years ago, it is essentially a new book having been restructured and largely rewritten. This readable and informative book is an invaluable resource for professionals and students needing to develop a rational approach to the investigation and application of drugs.

Clinical Pharmacokinetics Concepts and Applications by Malcolm Rowland , Thomas Tozer

30th September 2011
Tuesday 10:19 PM
Banaras
Hello, since pharmacokinetics can greatly affect how different patients respond to the same drug, both students and physicians need a basic clinical understanding of this vital area. This textbook covers a tremendous range of topics important in pharmacokinetics and pharmacodynamics.
Download Link:    http://www.easy-share.com/1908354876.html

Clinical Pharmacokinetics Concepts and Applications by Malcolm Rowland , Thomas Tozer
The Third Edition of "Clinical Pharmacokinetics" provides a practical perspective, with these added features: considerations of both stereochemistry and the increasing number of polypeptide and protein drugs being developed; the range and number of problems at the end of each chapter has been expanded; a second color added to make the text more user friendly; and, important equations highlighted by shading.
This book is a very finely crafted comprehensive introduction to pharmacokinetics, with enough pharmacodynamics to give one context. If you are new to PK/PD and need to understand and work with the subject matter this is an excellent starting point and a fine reference. The prose is clear, the organization thoughtful, and the figures and diagrams are masterful - best in class. The authors are both renowned academics with extensive industrial experience. That background shines through in the thoughtful way that topics are motivated and explained. I found the questions useful and thought-provoking. Isn't it the case that the more iron one pumps in the gym, the stronger one is on the playing field?

Applied Clinical Pharmacokinetics by Larry A Bauer

30th September 2009
Tuesday 09:55 PM
Banaras
Hi friends written by a nationally recognized authority in pharmacokinetics, Applied Clinical Pharmacokinetics is full of essential topics for pharmaceutics, pharmacokinetics, therapeutics, and clinical pharmacy courses. It includes information that is critical for practitioners to learn and apply to patient care as well as extensive examples and problems with solutions so readers can master the outlined pharmacokinetic concepts.
Download Link:   http://ifile.it/zaforw8

Applied Clinical Pharmacokinetics by Larry A Bauer
Putting pharmacokinetics into practice, this timely and comprehensive text delivers the latest procedures and data on today’s drugs and patient-specific dosing.
The best guide to pharmacokinetics for real-life pharmacy practice
Ideal for students, pharmacists, and other clinicians who want clear, useful, and up-to-date coverage of the latest standardized techniques and most recent pharmacokinetically monitored drugs
Essential topics for pharmaceutics, pharmacokinetics, therapeutics, and clinical pharmacy courses or can be used in a self-directed manner to self-teach or review important concepts and techniques
Inside: essential information on approaches to drug-dosing and monitoring in individual patients, including the latest data on serum concentrations, written by a nationally recognized leader in pharmacokinetics







Concepts in Clinical Pharmacokinetics by Joseph T. DiPiro, William J. Spruill, William E. Wade, Robert A. Blouin and Jane M. Pruemer

30th September 2009
Tuesday 09:47 PM
Banaras
Hi this is another book provides the basic pharmacokinetic concepts and procedures that are useful in pharmacy, medicine, and other healthcare professions. Topics include pharmacokinetics, half-life, elimination rate, AUC, two-compartment models, drug elimination process, vancomycin, and more.
Download Link:   http://ifile.it/a28b4h5

Concepts in Clinical Pharmacokinetics by Joseph T. DiPiro, William J. Spruill, William E. Wade, Robert A. Blouin and Jane M. Pruemer
This book is organized into 15 lessons. The first 11 lessons provide the basic pharmacokinetic concepts (absorption, distribution, elimination, pharmacodynamics, single- and multiple-dose administrations, protein binding, nonlinearity and model-independent methods), while the last 4 focus on specific drugs that are subject to therapeutic drug monitoring (aminoglycosides, vancomycin, theophylline, digoxin, phenytoin) and discuss case studies. This text is presented very well, its layout is logical and clear, and every lesson builds appropriately upon the preceding ones.

Biopharmaceutics and Pharmacokinetics A Treatise by Brahmankar D M, Jaiswal S B

30th September 2009
Tuesday 09:12 PM
Banaras
Hi friends this book covers the twin disciplines of Biopharmaceutics and Pharmacokinetics have, therefore, been developed with the objective of learning how drugs can be utilized optimally in the treatment of diseases–through design and development of new and better therapeutic moieties, new dosage forms and appropriate dosage regimens. A very good book for undergraduate students of pharmacy.Significant expansion of the chapter on controlled release medication has been made to cover in a broader perspective, the principles employed in the design of such dosage forms, their classification and brief description of the technologies and products delivered by various routes. The concerted attempt was to collectively address the several modern approaches adopted to design the modified drug delivery systems, which is an exciting and highly dynamic area of pharmaceutical research.




Download Link:   http://www.mediafire.com/?qarhwc01636jfqm

Biopharmaceutics and Pharmacokinetics A Treatise by Brahmankar D M, Jaiswal S B
The science and technology associated with pharmacy has progressed enormously over the past few decades. Significant advances in the understanding of diseases have necessitated the need to optimize drug therapy. The concern today is not just to produce elegant and accurate dosage forms but also to ensure that optimum amount of drug reaches the target site at an optimal rate and its concentration is maintained for the entire duration of therapy. A thorough background of the fate of drug after its administration; the rate processes to which it is subjected in the body and its behavior after biotransformation, are thus very essential in addition to the knowledge about its pharmacodynamics.
The chapter on Absorption of Drugs has been dealt with comprehensively as most of its principles also form the basis of drug distribution and elimination. Elaborate treatment of text on Biotransformation of Drugs in chapter 5 is justified since a pharmacy student is well versed with the basic chemistry and enzymology. A brief mention about Bioactivation and Tissue Toxicity has been included at the end of this chapter so that after understanding the mechanisms of drug metabolism, a student will be better placed to appreciate their significance. Prodrugs discussed in chapter 6 give insight into the manner in which chemical formulation techniques can be utilized to overcome some of the inherent biopharmaceutic and pharmacokinetic problems of the active principles. Mathematical treatment of chapters on pharmacokinetics has been kept to at modest level in order not to overburden the students with the complexities of equations and formulae. A brief description of methods usually employed to enhance the bioavailability of a drug from its formulation has been included. In addition to covering various aspects of design of dosage regimens and application of pharmacokinetic principles in clinical situations, the text contains a chapter on Controlled Release Medication to familiarize the students with the principles involved in the design of innovative formulations.




Wednesday, September 28, 2011

Duke's Handbook of Medicinal Plants of Latin America by James A. Duke

28th September 2009
Tuesday 10:06 PM
Banaras
Hi here is this valuable reference book, well organized and written in an easily understandable, user friendly format. This book is written by James A. Duke is one of the world’s most recognized leading authors on the subject of medicinal herbs.
Download Link:      http://ifile.it/sc38ekl

Duke's Handbook of Medicinal Plants of Latin America by James A. Duke
This publication is a great reference and a starting point for those interested in the medicinal uses of Latin American plants, with particular emphasis on their safety and efficacy. The features of this book are.
>Presents family line, synonyms, notes, common names, activities, indications, dosages, downside, natural history, and extracts
>Covers nearly 500 of the most promising Latin American medicinals
>Includes over 100 illustrations, a color insert, and references
>Provides information using a proven format evolved from the bestselling Handbook of Medicinal Herbs

Tuesday, September 27, 2011

Drug Truth - Dispelling the nyth about pharma R & D by John L. Lamattina

27th September 2009
Tuesday 10:48 PM
Banaras
Hello friends here's the real truth about prescription drugs - finally! The problems we face today can only be solved when everyone knows the facts. Unfortunately when it comes to prescription drugs, we've only had politicized speeches and sensationalized books portraying an evil industry bent on higher profit at the expense of us, the unknowing patients. This book provides unique insights into how big pharma manages its R&D. It also serves as a reminder of the useful role the drug industry play in keeping us healthy.
Download Link:    http://ifile.it/v6gbzq3

Drug Truth - Dispelling the nyth about pharma R & D by John L. Lamattina
This book answers the questions about the process and costs of pharmaceutical R & D in a compelling narrative focused on the discovery and development of important new medicines. It gives an insider's account of the pharmaceutical industry drug discovery process, the very real costs of misperceptions about the industry, the high stakes--both economic and scientific--of developing drugs, the triumphs that come when new compounds reach the market and save lives, and the despair that follows when new compounds fail. In the book, John LaMattina, former president of Pfizer Global Research and Development, weaves themes critical to a vital drug discovery environment in the context. This is a story that Dr. LaMattina is uniquely qualified to tell.
Divided into four parts, this book dispels common misconceptions, helping you arrive at your own informed conclusions:
Part One - A Matter of the Heart
Part Two - The Role of Pharmaceutical R&D in Healthcare
Part Three - The Profit Motive
Part Four - The Future

Modern Industrial Microbiology and Biotechnology by Nduka Okafor

27th September 2009
Tuesday 10:59 PM
Banaras
Hi! This book is directed towards undergraduates and beginning graduate students in microbiology, pharmacy,food science and chemical engineering. Those studying pharmacy, biochemistry and general biology will find it of interest.
Download Link:   http://ifile.it/yx0hdbf

Modern Industrial Microbiology and Biotechnology by Nduka Okafor
This book discusses to basis for the selection of raw materials and organisms used in industrial microbiology and biotechnology, fermentors and their use, strain development including genetic engineering of plants, animals and microorganisms, metabolic engineering, drug discovery in microbial metabolites, the manufacture of antibiotics, ergot alkaloids, amino acids, rhizobium inoculants, microbial insecticides, industrial alcohol, alcoholic beverages world-wide, and vinegar.

Basic Pharmacokinetics by Sunil S Jambhekar and Philip J Breen

27th September 2009
Tuesday 10:48 PM
Banaras
Hi friends this ia book for undergraduate students of pharmacy. A guide to the study of absorption, distribution, metabolism and elimination of drugs in the body. It provides the reader with a basic understanding of the principles of pharmacokinetics and biopharmaceutics and how these principles, along with the equations presented in each chapter, can be applied to achieve successful drug therapy.
Download Link:  http://ifile.it/wr4cahl

Basic Pharmacokinetics by Sunil S Jambhekar and Philip J Breen
The scope and the intent of this textbook is to provide the reader with a basic intuitive understanding of the principles of pharmacokinetics and biopharmaceutics and how these principles, along with the equations presented in each chapter, can be applied to achieve successful drug therapy. The application of pharmacokinetics principles and equations are illustrated by providing the reader with data available in the literature. As pharmacokinetics is basically mathematical in nature, a chapter has been included to provide the reader with a basic review of the mathematical principles and graphing techniques necessary to understand pharmacokinetics. At the start of each chapter, important objectives are listed to accentuate and identify the key points of the chapter. When an important and clinically applicable equation appears in the text, a paragraph will follow explaining the significance and therapeutic applications of that equation. Additionally, this paragraph includes and explains relevant factors influencing parameters in an equation. When applicable, at the end of an important equation, a general profile illustrating the relationship between the two variables of an equation will be presented. This approach should make the subject matter much more accessible to the student.
Each chapter concludes with related problem sets and problem solving exercises for the student to work through. This should enable the reader to become more adept at solving pharmacokinetic problems arising in drug therapy and understanding the applications and utility of equations in clinical pharmacokinetics and practice. As you can see from the contents, the book is organised into eighteen chapters, the first consists of mathematical principles necessary to understand pharmacokinetics and an overview of the subject matter. The remaining chapters are organised in an order which should be easy for the reader to follow. Clearance and other essential fundamental pharmacokinetic parameters are introduced early in the book as the student will need to apply these concepts in subsequent chapters. A uniform set of notation will be adopted throughout the textbook (a table of which will be at start of the book).

Drugs, Doctors and Dinners

27th September 2009
Tuesday 10:02 PM
Banaras
Hi! How Drug Companies Influence Health in the Developing World, this book published by Consumers International reveals some of the unethical marketing practices of the pharmaceutical companies.
Download Link:   http://ifile.it/mjy5hp8

Drugs, Doctors and Dinners
Consumers International (CI) is the only independent global campaigning voice for consumers. With over 220 member organisations in 115 countries, we are building a powerful international consumer movement to help protect and empower consumers everywhere.

Leading Pharmaceutical Innovation by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz

27th September 2009
Tuesday 06:32 PM
Banaras
Hi! friends, it was nearly a fortnight that I have not posted. Actually I was out of station from last 15 days. Here is a book that offers a fact based, comprehensive insight to the increasing challenges of today`s drug development. It is a well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture. This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies
Download Link:    http://ifile.it/nhmof6r

Leading Pharmaceutical Innovation by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends and prosper in the future. Professors Gassmann, Reepmeyer and von Zedtwitz have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry.







Wednesday, September 7, 2011

Community Pharmacy Handbook by Jon Waterfield

5th September 2009
Monday 04:40 PM
Banaras
Hello friends, A pharmacist is the health professional who focuses on the patient’s drug therapy.While a physician prescribes drugs and a nurse administers them, the pharmacist is THE drug expert. Pharmacists’expertise lies in how medications should be used, how to maximize benefits and minimize adverse effects of drug therapy, and how prescription drugs interact with other medications. The pharmacist’s primary role is to ensure that the medications used by a patient are the most effective and are used in the most appropriate manner. They can recommend an over-the-counter (OTC) product for pain relief, demonstrate the proper use of an asthma inhaler, and help patients manage their diabetes. Clients can also talk to their pharmacist about how to store and take medication, what foods or activities to avoid, and what to do if a dose is missed. Here is a the book on community pharmacy. Please enjoy reading it.

Download Link:    http://ifile.it/0p19dw5

Community Pharmacy Handbook by Jon Waterfield
This is a survival guide for community pharmacists providing information in an easily digestible form. With the introduction of the new contractual framework for community pharmacy, there are now many opportunities for pharmacists to engage in new ways of working. This clear and precise guide aims to answer practical questions such as: How do I manage my own professional development? What is the best way of training my support staff? How do I motivate the pharmacy team? What are the practical issues in setting up an MUR service? How do I offer a medicines management service to residential care homes? How do I work effectively with the primary care team? How do I promote the value of pharmacy services? Case studies and exercises in each chapter include structured questions, which encourage the reader to consolidate the information provided and apply their knowledge to a typical community pharmacy scenario."Community Pharmacy Handbook" is an essential survival guide for community pharmacists, pharmacy undergraduates and pre-registration graduates, providing access to a spectrum of relevant information in an easily digestible form. 

Monday, September 5, 2011

Teacher's Day

5th September 2009
Monday 10:36 PM
Banaras
Hi friends 5th September is celebrated in India as Teacher's Day.

Pharmaceutical Manufacturers: An International Directory by David D. Braun

5th September 2009
Monday 08:07 PM
Banaras
Hi! friends this is one of the very important book foe professionals as well as students of pharmacy. this directory contains a listing of 124 Contract Manufacturers in 19 countries of ethical and/or non-prescription pharmaceuticals. These are arranged alphabetically by country and company name. Please enjoy reading it. Hope that this is a useful book.

Download Link:    http://www.scribd.com/doc/17697194/Pharmaceutical-Manufacturers-an-International-Directory

Pharmaceutical Manufacturers: An International Directory by David D. Braun
This international directory of pharmaceutical manufacturers includes 1,046 firms in 50 countries. They are arranged alphabetically by country and company name. In addition to name and address, other information such as telephone and fax number, and key personnel are also listed, where available.

Sunday, September 4, 2011

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning,2nd Ed. by Corey Peck, Mark Paich, Jason J. Valant

4th September 2009
Sunday 09:49 PM
Banaras
Hello, this book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace from three different perspectives; the ultimate consumer; patient, Doctors adoption of new drugs and the treatment attractiveness of the drug. Well, it all comes through explaining how dynamic modeling could be used to forecast new drug performance.

Download Link:    http://ifile.it/ow1u3si

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning,2nd Ed. by Corey Peck, Mark Paich, Jason J. Valant
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

Pharmaceutical Product Strategy: Using Dynamic Modeling For Effective Brand Planning by Mark Paich, Corey Peck, and Jason Valant

4th September 2009
Sunday 05:44 PM
Banaras
Hello here is a book details a cutting-edge approach to the challenges involved in product launches, the brand planning process, and the modeling of patient, physician, and prescription behavior that are vital for product success.

Download Link:  http://ifile.it/v26yqce

Pharmaceutical Product Strategy: Using Dynamic Modeling For Effective Brand Planning by Mark Paich, Corey Peck, and Jason Valant
A basic business modeling book can give you technical information on applying business models, and a basic marketing book can give you an understanding of branding, but none of them cover the issues singular to the pharmaceutical industry. Focusing on these unique issues, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning provides detailed solutions to the challenges involved in product launches, the brand planning process, and the modeling of patient, physician, and prescription data to predict a product's success.

Forecasting for the Pharmaceutical Industry by Arthur G. Cook

4th September 2009
Sunday 05:21 PM
Banaras
Hi! friends this is a book for the professionals working in the pharmaceutical industry. If you do not know anything about forecasting techniques this is your book. The author give us a big picture about the main steps in the pharmaceutical industry forecasting. How ever if you already took an econometrics course or a business forecasting course this book it is not going to help you.

Download Link:   http://ifile.it/gb7tfxh

Forecasting for the Pharmaceutical Industry by Arthur G. Cook
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. "Forecasting for the Pharmaceutical Industry" is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.

An Illustrated Chinese Materia Medica by Jing-Nuan Wu

4th September 2009
Sunday 08:21 AM
Banaras
Hi! An Illustrated Chinese Materia Medica should be in the library of anyone interested in traditional Chinese medicines as well as herbal medicines. It covers the major Chinese medicinal materials in terms of theory and practice and is beautifully illustrated with drawings of each material discussed.

Download Link:    http://www.4shared.com/get/fRpGch8S/An_Illustrated_Chinese_Materia.html

An Illustrated Chinese Materia Medica by Jing-Nuan Wu
This books brings to the English language a lavishly illustrated atlas of the 320 herbs used most frequently in traditional Chinese medical practice. Each substance is profiled authoritatively in monographs that provide pharmaceutical, botanical and English names; flavor properties and channel tropisms; functions; clinical uses and major combinations; dosage and administration; and precautions. Intended for medicinal and pharmaceutical chemists as well as practitioners of homeopathic and alternative medicines, this materia medica offers a unique blend of authenticity that is derived from knowledge of classical Chinese literature with a clearly practical objective of persenting valuable information in a straightforward, easily comprehensible style.

Developing Solid Oral Dosage Forms: Pharmaceutical Theory & Practice by Yihong Qiu , Yisheng Chen , Geoff G.Z. Zhang , Lirong Liu , William Porter

4th September 2011
Sunday 08:06 AM
Banaras
Hi! friends, its sunday morning relaxing and enjoying the weekend. Here is a book for pharmaceutical professionals engaged in research and development of oral dosage forms as well as students of pharmacy. It covers essential principles of physical pharmacy, biopharmaceutics and industrial pharmacy as well as various aspects of state-of-the-art techniques and approaches in pharmaceutical sciences and technologies along with examples and/or case studies in product development.

Download Link:  http://www.megaupload.com/?d=0TER98Q0

Developing Solid Oral Dosage Forms: Pharmaceutical Theory & Practice by Yihong Qiu , Yisheng Chen , Geoff G.Z. Zhang , Lirong Liu , William Porter
The objective of this book is to offer updated (or current) knowledge and skills required for rational oral product design and development. The specific goals are to provide readers with: Basics of modern theories of physical pharmacy, biopharmaceutics and industrial pharmacy and their applications throughout the entire process of research and development of oral dosage forms Tools and approaches of preformulation investigation, formulation/process design, characterization and scale-up in pharmaceutical sciences and technologies New developments, challenges, trends, opportunities, intellectual property issues and regulations in solid product development

Friday, August 26, 2011

Drug Delivery: Principles and Applications by Binghe Wang, Teruna J. Siahaan, Richard A. Soltero

26th August 2011
Friday 05:49 PM
Banaras
Hi! friends , its a long time that I uploaded any new post. Actually I was out of station for quite long time.Here is a request for one of my anonymous friends to upload a book of Drug Delivery. My friend here, is the book. An indispensable tool for those working at the front lines of new drug development. Written for busy professionals at the forefront of new drug development, Drug Delivery gets readers quickly up to speed on both the principles and latest applications in the increasingly important field of drug delivery.

Download Link:   http://ifile.it/rh8zok0

Drug Delivery: Principles and Applications by Binghe Wang, Teruna J. Siahaan, Richard A. Soltero
This book covers in depth recent developments in such areas as combinatorial chemistry, proteomics, and genomics have revolutionized researchers' ability to rapidly identify and synthesize new pharmacological compounds. However, delivery-related properties remain a significant reason for clinical trial failures.
Bringing together contributions by leading international experts, Drug Delivery covers the entire field in a systematic but concise way. It begins with an in-depth review of key fundamentals, such as physiochemical and biological barriers; drug delivery pathways; metabolism; drug formulation; pharmacokinetic and pharmacodynamic issues; and more. The remainder of the book is devoted to the systematic examination-including overviews, timely examples, and extensive references-of a host of specific subjects, including:
* Receptor-mediated drug delivery
* Prodrug delivery approaches
* Oral protein and peptide drug delivery
* Gene therapy and gene delivery
* Ultrasound-mediated drug delivery
* Polycationic peptides and proteins in drug delivery
* Pulmonary drug delivery
* Antibody-directed drug delivery
* Efflux transporters in drug excretion
* Intellectual property issues in drug delivery


Sunday, August 7, 2011

Pharmacy Student Survival Guide by Ruth Nemire, Karen Kier

7th August 2011
Sunday 10:56 AM
Banaras
I was in Delhi for a week or so. So I was unable to upload any new book. Here is a book. This book is your road map to practice courses; calculations, kinetics, drug information, medical terminology, and laboratory data book all in one.
Download Link:   http://ifile.it/iad3loe

Pharmacy Student Survival Guide by Ruth Nemire, Karen Kier
This book is a combination calculations, kinetics, drug information, medical terminology, and laboratory data book all in one, the Guide helps you organize case information, improve problem-solving skills, learn terminology, and impress faculty during rounds.




Monday, July 25, 2011

Acetylsalicylic Acid by Karsten Schro¨r

25th July 2011
Sunday 10:20 PM
Banaras
This a book on Aspirin (Acetylsalicylic Acid) is more exciting reading than many historic novels, especially for pharmacologists, neurologists and cardiovascular specialists… The book is didactically well structured and easy to read despite the wealth of information provided. No question is left unanswered in this straight-forward presentation
Download Link:    http://ifile.it/zctlhjw

Acetylsalicylic Acid by Karsten Schro¨r
Written by a leading expert on Aspirin-related research, this is the first comprehensive treaty of the history, pharmacological effects and clinical applications of one of the most successful drugs ever.
The text is written with a wide audience in mind and to be readily understandable for clinicians as well as biomedical researchers and pharmacologists alike. The content is up to date and includes the latest results of clinical and academic research, with a balanced view on the disputed properties of this famous drug.
Key Features:
-A must-have for everyone working with Aspirin.
-An invaluable compendium for clinicians and biomedical researchers on one of
the most successful drugs in history.
-Written by one of the leading experts on the drug with more than 350 publications.
-First comprehensive treaty of the history, pharmacological effects and clinical applications of this famous drug.

Computer Applications in Pharmaceutical Research and Development by Sean Ekins , Binghe Wang

25th July 2011
Sunday 07:46 PM
Banaras
Hello friends "Computer Applications in Pharmaceutical Research and Development" is ideal for information technologists who want to understand the application of computers across the entire drug research and development process." This boo is a valuable tool both to the structural and medicinal chemistry students and researchers, and also to computational chemists. Hope that you enjoy reading it.
Download Link:   http://ifile.it/wj1sqn0

Computer Applications in Pharmaceutical Research and Development by Sean Ekins, Binghe Wang
While there are a number of texts dedicated to individual aspects of pharmaceutical research and development, this unique contributed work takes a holistic and integrative approach to the use of computers in all phases of drug discovery, development, and marketing. It explains how applications are used at various stages, including bioinformatics, data mining, predicting human response to drugs, and high-throughput screening. By providing a comprehensive view, the book offers readers a unique framework and systems perspective from which they can devise strategies to thoroughly exploit the use of computers in their organizations during all phases of the discovery and development process.

Chapters are organized into the following sections:
* Computers in pharmaceutical research and development: a general overview
* Understanding diseases: mining complex systems for knowledge
* Scientific information handling and enhancing productivity
* Computers in drug discovery
* Computers in preclinical development
* Computers in development decision making, economics, and market analysis
* Computers in clinical development
* Future applications and future development

Clinical Pharmacology 8th Ed. by Sally S. Roach,Susan M. Ford

25th July 2011
Sunday 09:04 PM
Banaras
Hi this is another book of clinical pharmacology
Download Link:  http://ifile.it/w5pne3/applied_therapeutics_the_clinical_use_of_drugs__8th_edition.zip

Clinical Pharmacology by Sally S. Roach,Susan M. Ford
The Eighth Edition of this core text offers students a clear, concise introduction to pharmacology, focusing on basic principles and the nurse's responsibility in drug administration. Organized by body system, the book examines pharmacologic properties and therapeutic applications of drug classes. Summary Drug Tables present generic and trade drug names, uses, adverse reactions, and usual dosage ranges. This edition has thoroughly updated drug information, pediatric alerts, patient safety alerts, chronic care alerts, and additional material on the nursing process. The enhanced ancillary package includes a free bound-in student CD-ROM, an Instructor's Resource CD-ROM, lesson plans, and a test generator.

Modern Pharmacology With Clinical Applications 6th Ed. By Charles R. Craig, Robert E. Stitzel.

25th July 2011
Sunday 07:46 PM
Banaras
Hi! this book of pharmacology is one of tne best books as it is simple and elaborative . Please go through it and enjoy reading.
Download Link:    http://ebookee.org/go/?u=http://www.filesonic.com/file/56234647/0781737621Pharmacolo.rar

Modern Pharmacology With Clinical Applications by Charles R. Craig, Robert E. Stitzel
Building on the strengths of previous editions, the Sixth Edition of Modern Pharmacology with Clinical Applications continues to provide an up-to-date and comprehensive textbook for students of pharmacology. Focusing on the clinical application of drugs within a context of the major principles of pharmacology, this text supplies both students and faculty with an introduction to modern pharmacotherapeutics.

Solid-State Fermentation Bioreactors Fundamentals of Design and Operation by David A. Mitchell, Nadia Krieger, Marin Beroviˇc

25th July 2011
Sunday 07:46 PM
Banaras
Hi! friends solid-state fermentation (SSF) involves the growth of microorganisms on moist solid particles, in situations in which the spaces between the particles contain a continuous gas phase and a minimum of visible water. Here is the book.
Download Link:   http://www.megaupload.com/?d=BVCAP2KH

Solid-State Fermentation Bioreactors Fundamentals of Design and Operation by David A. Mitchell, Nadia Krieger, Marin Beroviˇc
This concise professional reference provides a fundamental framework for the design and operation of solid-state fermentation bioreactors, enabling researchers currently working at laboratory scale to scale up their processes. The authors survey bioreactor types in common use, and describe in depth how to plan a project, and model heat transfer phenomena. The book includes case studies, and a review of practical issues involved in bioreactor performance.

Sunday, July 24, 2011

The Pfizer Guide to Careers in Pharmacy by Salvator J. Giorgianni

24rth July 2011
Sunday 07:22 PM
Banaras
Hi friends if you are looking for a guide for the career in pharmacy. Here is the book for you.
Download Link:   http://www.megaupload.com/?d=WXHLQDID

The Pfizer Guide to Careers in Pharmacy by Salvator J. Giorgianni
We are living in the most exciting period in the history of pharmaceuticals, as new options lead to new opportunities for those of us in the field and those about to join us. Pharmacists are at a zenith in our ability to manage, cure and prevent diseaseSomewhat new on the horizon is the idea that pharmacists can operate, by
choice, in both a macro- and microcosm.  Pharmacists are responsible not only for the management of medications in a macroscopic sense, that is, globally, but in a microscopic sense as well. Interacting one-on-one with their patients will minimize risks of drug-related problems and maximize therapeutic benefits. We teach patients how to read labels, store their medicines, and safely dispose of expired, unused drugs. We also serve to recognize and prevent adverse medication reactions.

Saturday, July 23, 2011

Handbook of Pathophysiology by Elizabeth J. Corwin

23rd July 2011
Saturday 08:56 PM
Banaras
Hi! here is another book of pathophysiology. This small book condense everything. You get a nice summary and very straight forward explanation of everything. Use this instead of the large textbook to get an overall picture and then go back to the big book if you want to dig deeper into the material.
Download Link:  http://ebookee.org/go/?u=http://depositfiles.com/files/1592102

Handbook of Pathophysiology by Elizabeth J. Corwin
The book presents a summary of physiology concepts for each body system, followed by an overview of important pathophysiology concepts related to 'alterations' in that body system. These pathophysiology concepts provide the necessary foundation for understanding the disease or injury states that are presented next in the chapter. This edition includes new illustrations, completely updated references, and new and updated content on genetics, neuroendocrinology, immunology, hemodynamic monitoring, cardiovascular compensatory mechanisms of shock, and more.
More than 100 illustrations and flowcharts clarify key concepts. Content includes fundamentals of cell homeostasis, cancer, infection, genetics, and fluids and electrolytes; cardiovascular, respiratory, nervous, gastrointestinal, musculoskeletal, hematologic, immune, endocrine, reproductive, renal, integumentary, and sensory systems; appendices, including a 16-page full-color section on the pathophysiology of selected diseases; an index and more.
 





Pathophysiology of Disease An Introduction to Clinical Medicine, 6th Ed. by Stephen J. McPhee, Gary D. Hammer

23rd July 2011
Saturday 08:36 PM
Banaras
Today I received a mail form Mr. Deepak Garg who has requested me for the book of Pahtophysiology by Davidson. I am sorry my friend that I have not got this book at present, but I am sharing another one for you which is equally good. Hope that you enjoy reading it.
This book has unique interweaving of physiological and pathological concepts will put you on the path towards thinking about signs and symptoms in terms of their pathological basis, giving you an understanding of the “whys” behind both illness and treatment.
Download Link:  http://www.megaupload.com/?d=YQIGWLVN

Pathophysiology of Disease An Introduction to Clinical Medicine by Stephen J. McPhee, Gary D. Hammer
A complete case-based review of the essentials of pathophysiology covering all major organs and systemsThis trusted text introduces you to clinical medicine by reviewing the pathophysiologic basis of the signs and symptoms of 100 diseases commonly encountered in medical practice. Each chapter first describes normal function of a major organ or organ system, then turns attention to the pathology and disordered physiology, including the role of genetics, immunology, and infection in pathogenesis. Underlying disease mechanisms are described, along with their systems, signs, and symptoms, and the way these mechanisms themselves determine the most effective treatment.This unique interweaving of physiological and pathological concepts will put you on the path towards thinking about signs and symptoms in terms of their pathologic basis, giving you an understanding of the "whys" behind both illness and treatment.Features NEWfull-color presentation 111 case studies (22 new ones) provide an opportunity for you to test your understanding of the pathophysiology of each clinical entity discussed A complete chapter devoted to detailed analyses of the cases "Checkpoint" review questions appear throughout every chapter Numerous tables and diagrams encapsulate important information



Friday, July 22, 2011

Biotechnology of Industrial Antibiotics by Erick J. Vandamme

22nd July 2011
Friday 09:39 AM
Banaras
Hi!, here is a book of antibiotic. Please enjoy reading it.
Download Link:  http://ebookee.org/go/?u=http://turbobit.net/o8nugx6az5xg.html

Biotechnology of Industrial Antibiotics by Erick J. Vandamme
This incomparable Second Edition of a highly regarded reference has been entirely rewritten and enlarged to reflect the explosion of information and technologies that have emerged since the publication of the previous edition. Strikes the perfect balance between proven traditional approaches and modern methods that promise to yield new products and processes! Specifically addressing microbially derived commercially important bioactive products that are currently or soon-to-be available, Biotechnology of Antibiotics



Tuesday, July 19, 2011

Pharmaceutical Biotechnology Concepts and Applications by Gary Walsh

19th June 2011
Tuesday 09:42 AM
Banaras
Hi! this book offers students, pharmacy and related Medical and Pharmaceutical courses a comprehensive introduction to the rapidly developing field of biopharmaceuticals.
Download Link:  http://turbobit.net/download/free/1nd4eatud51t

Pharmaceutical Biotechnology Concepts and Applications by Gary Walsh
It particular focuses on the subject taken from a pharmaceutical perspective, initial chapters offer a broad introduction to protein science and recombinant DNA technology- key areas that underpin the whole subject. Subsequent chapters focus upon the development, production and analysis of these substances. Finally the book moves on to explore the science, biotechnology and medical applications of specific biotech products categories. These include not only protein-based substances but also nucleic acid and cell-based products.

*introduces essential principles underlining modern biotechnology- recombinant DNA technology and protein science
*an invaluable introduction to this fast-moving subject aimed specifically at pharmacy and medical students
*includes specific ‘product category chapters’ focusing on the pharmaceutical, medical and therapeutic properties of numerous biopharmaceutical products.
*entire chapter devoted to the principles of genetic engineering and how these drugs are developed.
*includes numerous relevant case studies to enhance student understanding
*no prior knowledge of protein structure is assumed

Pharmaceutical Biotechnology, 2nd Ed. by Michael J Groves

19th June 2011
Tuesday 09:33 AM
Banaras
Hi! indeed a good book of Pharmaceutical Biotechnology.
Download Link:  http://www.megaupload.com/?d=6IDERKT1

Pharmaceutical Biotechnology by Michael J Groves
Since the publication of the first edition of Pharmaceutical Biotechnology over a decade ago, a not-so-subtle shift in the meaning of the term "biotechnology" has occurred. It has come to mean something very specific, namely the development of drug substances with large protein and polypeptide molecules. These substances can be used as drugs in their own right but may also be used to manipulate cellular DNA in order to produce a required molecule that is believed to have desirable properties in the treatment of a disease. Accordingly, the second edition of this popular text reflects that change of definition by including new material that explores the development of these protein-based therapeutic substances.

*Expanded coverage of the formulation of proteins.
*Additional information on proteins used as drug delivery systems
*Detailed discussion of interactions between proteins and phospholipids
*Increased information on proteomics and gene therapy
*Exploration of pulmonary administration and oral delivery of proteins
A broad review of vaccines
*Discussion of genetic engineering and genomics
*Challenges and issues involved in the development and the production of a drug

Sunday, July 17, 2011

Modified-Release Drug Delivery Technology by Michael J. Rathbone, Jonathan Hadgraft, Michael S. Roberts

17th July 2011
Sunday 11:00 PM
Banaras
Provides numerous examples and comparisons of modified-release drug delivery systems and highlights in vitro and in vivo studies, manufacturing obstacles, and the patent status associated with over 75 modified-release drug delivery systems.
Download Link:  http://www.ebookee.net/go/?u=http://www.megaupload.com/?d=JV3JEZEZ

Modified-Release Drug Delivery Technology by Michael J. Rathbone, Jonathan Hadgraft, Michael S. Roberts
Describing formulation challenges and their solutions in the design, development, and commercialization of modified-release drugs delivery systems, this book contains eighty papers that review recent developments in design and manufacturing techniques. It includes detailed descriptions of extended release drug products for the oral, nasal, ophthalmic, pulmonary, vaginal, dermal and transdermal pathways. With the exception of the final section addressing regulatory issues, each section covers a particular route for drug delivery and opens with an overview of the anatomical, physiological, and pharmaceutical basics of each route before moving on to cover specific technologies.

Nanoparticle Technology for Drug Delivery by Ram B. Gupta , Uday B. Kompella

17th July 2011
Sunday 10:33 PM
Banaras
Here is another book of nanoparticle formulation. Please enjoy reading it.
Download Link:  http://ifile.it/2khif1v

Nanoparticle Technology for Drug Delivery by Ram B. Gupta , Uday B. Kompella
Nanoparticles, products of nanotechnology, are of increasing interest to the pharmaceutical community. They can increase drug solubility, enhance bioavailability, allow tissue targeting, offer decreased side-effects, and improve therapeutic efficacy. Presenting the most pertinent and practical issues in the manufacturing and biological application of nanoparticles, this source presents state-of-the-art scientific contributions by seasoned authorities in the field.

Nanoparticulate Drug Delivery Systems by Deepak Thassu, Michel Deleers, Yashwant Pathak

17th July 2011
Sunday 09:58 PM
Banaras
Here is another book by Dr. Deepak Thassu. This expertly written guide addresses the scientific methodologies, formulation, processing, applications, recent trends, and emerging technologies in the research of nanoparticulate drug delivery systems (NPDDS). It extensively covers applications of NPDDS, including lipid nanoparticles for dermal applications, nanocarriers for the treatment of restenosis, ocular, central nervous system, and gastrointestinal applications, and use as an adjuvant for vaccine development.
Download Link:  http://ifile.it/3pauc1h

Nanoparticulate Drug Delivery Systems by Deepak Thassu, Michel Deleers, Yashwant Pathak
Since the advent of analytical techniques and capabilities to measure particle sizes in nanometer ranges, there has been tremendous interest in the use of nanoparticles for more efficient methods of drug delivery. This expertly written guide addresses the scientific methodologies, formulation, processing, applications, recent trends, and emerging technologies in the research of nanoparticulate drug delivery systems (NPDDS). It extensively covers applications of NPDDS, including lipid nanoparticles for dermal applications, nanocarriers for the treatment of restenosis, ocular, central nervous system, and gastrointestinal applications, and use as an adjuvant for vaccine development.

Microencapsulation: Methods and Industrial Applications 2nd Ed. by Simon Benita

17th July 2011
Sunday 09:58 PM
Banaras
Friends! Microencapsulation is a process where by small discrete solid particles or small liquid droplets are surrounded and enclosed by an intact shell. Microencapsulation is used to modify and delayed drug release form pharmaceutical dosage forms. A well designed controlled drug delivery system can overcome some of the problems of conventional therapy and enhance the therapeutic efficacy of a particular drug.Here is a book
Download Link:  http://ifile.it/gexy7ch/0824723171.rar

Microencapsulation: Methods and Industrial Applications by Simon Benita
Presenting breakthrough research pertinent to scientists in a wide range of disciplines-from medicine and biotechnology to cosmetics and pharmacy-this Second Edition provides practical approaches to complex formulation problems encountered in the development of particulate delivery systems at the micro- and nano-size level. Completely revised and expanded to represent the most up-to-date studies in the field, this guide covers advances in pulsatile delivery systems, injectable microparticulate systems, and site-specific delivery systems, as well as potential therapeutic applications of nanotechnology.

Physical Characterization of Pharmaceutical Solids by Harry G. Brittain

17th July 2011
Sunday 12:45 PM
Banaras
Hi! friends this is a must readable and user-friendly guide which pharmaceutical scientists at all levels of industry and academia will find useful.
Download Link:  http://www.fileserve.com/file/fgmFuAv/Physical_Characterization_Of_Pharmaceutical_Solids.rar

Physical Characterization of Pharmaceutical Solids by Harry G. Brittain
This unique reference provides the first systematic coverage available in a single-source volume on the application of materials science techniques to the pharmaceutical field-offering a comprehensive program for the physical characterization of raw materials, drug substances, and formulated products.

Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis

17th July 2011
Sunday 12:25 PM
Banaras
Here it is a very interesting book on pharma marketing. This book is a manual devoted to the analysis and discussion of all aspects of pharmaceutical marketing. This disciple itself is a dynamic field, practiced by all pharmaceutical companies and their collaborating partners – one of the largest industrial sectors in the world.
Download Link:  http://www.filesonic.in/file/492814191/

Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Using the Pharmaceutical Literature by Sharon Srodin

17th July 2011
Sunday 12:08 PM
Banaras
This is a very good book for pharmacy graduates and post graduates to choose their career.
Download Link: http://www.filesonic.in/file/1003749571

Using the Pharmaceutical Literature by Sharon Srodin
The extraordinary advances in digital, medical, and scientific technology over the past decade have had a tremendous impact on the way in which we live and work today. Nowhere is this more evident than in the high tech realm of pharmaceutical research. The completion of the Human Genome Project, the increased speed and power of computers, and the invention of sophisticated laboratory equipment and techniques have opened up new avenues of discovery that are rapidly paving the way toward tomorrow’s blockbuster drugs. Outside the labs, both the Internet and the media have provided consumers and physicians alike with instant access to unprecedented amounts of medical news and information. This not only fuels the demand for better, faster treatments but it also redefines the arena in which companies vie for sales and market share. This fast-paced, competitive environment has changed the way most pharmaceutical companies do business. Alliances with academic institutions and biotechnology firms pump new life into R&D, while at the same time license agreements and mergers offer a quick fix for dwindling pipelines. The regulatory agencies which oversee the industry have also begun implementing new guidelines and modernizing their processes in an effort to keep pace with the needs of the organizations they govern. Innovations such as ePrescribing, extranets, healthcare portals, electronic customer relationship management, and direct-to-consumer advertising have altered the relationship companies have with physicians and other customers, placing great emphasis on the need for timely, accurate information.

Careers with the Pharmaceutical Industry 2nd Ed. by Peter D. Stonier

17th July 2011
Sunday 11:58 AM
Banaras
In recent years, many factors have combined to change the operating environment of the international pharmaceutical industry leading to greater specialisation and sophistication. This new edition will give an update of the different opportunities in drug discovery and development and the scientific, medical or other specialist training needed to accomplish them. The scope of this edition has been broadened to encompass all major roles, including marketing and sales.
Download Link:  http://www.ebookee.net/go/?u=http://uploading.com/files/LMQP7I7K/0470843284.rar.html

Careers with the Pharmaceutical Industry by Peter D. Stonier
The first edition of this book appeared in 1994 and has been received favorably enough since to warrant a second edition some nine years later. The original title ‘Discovering New Medicines’ appeared a little opaque for those seeking to learn about careers in medicines research and development. So for this second edition the opportunity has been taken to say it as it is: ‘Careers with the Pharmaceutical Industry’. This reflects careers both in the industry, which in the UK employs some 60 000 people, and those supporting, servicing and regulating the industry in its contribution to medicines research, representing up to 250 000 people, in academia, healthcare, government, contract research and consultancy.