Drug Truth - Dispelling the nyth about pharma R & D by John L. Lamattina

27th September 2009
Tuesday 10:48 PM
Banaras

Hello friends here's the real truth about prescription drugs - finally! The problems we face today can only be solved when everyone knows the facts. Unfortunately when it comes to prescription drugs, we've only had politicized speeches and sensationalized books portraying an evil industry bent on higher profit at the expense of us, the unknowing patients. This book provides unique insights into how big pharma manages its R&D. It also serves as a reminder of the useful role the drug industry play in keeping us healthy.

Download Link:    http://ifile.it/v6gbzq3

Drug Truth - Dispelling the nyth about pharma R & D by John L. Lamattina

This book answers the questions about the process and costs of pharmaceutical R & D in a compelling narrative focused on the discovery and development of important new medicines. It gives an insider's account of the pharmaceutical industry drug discovery process, the very real costs of misperceptions about the industry, the high stakes--both economic and scientific--of developing drugs, the triumphs that come when new compounds reach the market and save lives, and the despair that follows when new compounds fail. In the book, John LaMattina, former president of Pfizer Global Research and Development, weaves themes critical to a vital drug discovery environment in the context. This is a story that Dr. LaMattina is uniquely qualified to tell.

Divided into four parts, this book dispels common misconceptions, helping you arrive at your own informed conclusions:

Part One - A Matter of the Heart

Part Two - The Role of Pharmaceutical R&D in Healthcare

Part Three - The Profit Motive

Part Four - The Future

Leading Pharmaceutical Innovation by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz

27th September 2009
Tuesday 06:32 PM
Banaras

Hi! friends, it was nearly a fortnight that I have not posted. Actually I was out of station from last 15 days. Here is a book that offers a fact based, comprehensive insight to the increasing challenges of today`s drug development. It is a well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture. This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies

Download Link:    http://ifile.it/nhmof6r

Leading Pharmaceutical Innovation by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends and prosper in the future. Professors Gassmann, Reepmeyer and von Zedtwitz have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry.