Drugs, Doctors and Dinners

27th September 2009
Tuesday 10:02 PM
Banaras

Hi! How Drug Companies Influence Health in the Developing World, this book published by Consumers International reveals some of the unethical marketing practices of the pharmaceutical companies.

Download Link:   http://ifile.it/mjy5hp8

Drugs, Doctors and Dinners

Consumers International (CI) is the only independent global campaigning voice for consumers. With over 220 member organisations in 115 countries, we are building a powerful international consumer movement to help protect and empower consumers everywhere.

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning,2nd Ed. by Corey Peck, Mark Paich, Jason J. Valant

4th September 2009
Sunday 09:49 PM
Banaras

Hello, this book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace from three different perspectives; the ultimate consumer; patient, Doctors adoption of new drugs and the treatment attractiveness of the drug. Well, it all comes through explaining how dynamic modeling could be used to forecast new drug performance.

Download Link:    http://ifile.it/ow1u3si

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning,2nd Ed. by Corey Peck, Mark Paich, Jason J. Valant

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

Pharmaceutical Product Strategy: Using Dynamic Modeling For Effective Brand Planning by Mark Paich, Corey Peck, and Jason Valant

4th September 2009
Sunday 05:44 PM
Banaras

Hello here is a book details a cutting-edge approach to the challenges involved in product launches, the brand planning process, and the modeling of patient, physician, and prescription behavior that are vital for product success.

Download Link:  http://ifile.it/v26yqce

Pharmaceutical Product Strategy: Using Dynamic Modeling For Effective Brand Planning by Mark Paich, Corey Peck, and Jason Valant

A basic business modeling book can give you technical information on applying business models, and a basic marketing book can give you an understanding of branding, but none of them cover the issues singular to the pharmaceutical industry. Focusing on these unique issues, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning provides detailed solutions to the challenges involved in product launches, the brand planning process, and the modeling of patient, physician, and prescription data to predict a product's success.

Forecasting for the Pharmaceutical Industry by Arthur G. Cook

4th September 2009
Sunday 05:21 PM
Banaras

Hi! friends this is a book for the professionals working in the pharmaceutical industry. If you do not know anything about forecasting techniques this is your book. The author give us a big picture about the main steps in the pharmaceutical industry forecasting. How ever if you already took an econometrics course or a business forecasting course this book it is not going to help you.

Download Link:   http://ifile.it/gb7tfxh

Forecasting for the Pharmaceutical Industry by Arthur G. Cook

In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. "Forecasting for the Pharmaceutical Industry" is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.

Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis

17th July 2011
Sunday 12:25 PM
Banaras

Here it is a very interesting book on pharma marketing. This book is a manual devoted to the analysis and discussion of all aspects of pharmaceutical marketing. This disciple itself is a dynamic field, practiced by all pharmaceutical companies and their collaborating partners – one of the largest industrial sectors in the world.

Download Link:  http://www.filesonic.in/file/492814191/

Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance by Judith Grice

2nd July 2011
Saturday 08:40 AM
Banaras

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Pharmaceutical marketing is a very unique in the sense that the end consumer is not the deciding factor for the buying drugs & medicines. Here is a very interesting book on Pharma Marketing.

Download Link: https://rs333tg2.rapidshare.com/#!download|333dt|158622608|tglob_pharma_mkt.zip|1405|R~8BF56EED3EF397BEA11F90423F4EB615

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance by Judith Grice

Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.