Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis

17th July 2011
Sunday 12:25 PM
Banaras

Here it is a very interesting book on pharma marketing. This book is a manual devoted to the analysis and discussion of all aspects of pharmaceutical marketing. This disciple itself is a dynamic field, practiced by all pharmaceutical companies and their collaborating partners – one of the largest industrial sectors in the world.

Download Link:  http://www.filesonic.in/file/492814191/

Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.