Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance by Judith Grice

2nd July 2011
Saturday 08:40 AM
Banaras

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Pharmaceutical marketing is a very unique in the sense that the end consumer is not the deciding factor for the buying drugs & medicines. Here is a very interesting book on Pharma Marketing.

Download Link: https://rs333tg2.rapidshare.com/#!download|333dt|158622608|tglob_pharma_mkt.zip|1405|R~8BF56EED3EF397BEA11F90423F4EB615

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance by Judith Grice

Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.