Sunday 12:08 PM
Banaras
This is a very good book for pharmacy graduates and post graduates to choose their career.
Using the Pharmaceutical Literature by Sharon Srodin
The extraordinary advances in digital, medical, and scientific technology over the past decade have had a tremendous impact on the way in which we live and work today. Nowhere is this more evident than in the high tech realm of pharmaceutical research. The completion of the Human Genome Project, the increased speed and power of computers, and the invention of sophisticated laboratory equipment and techniques have opened up new avenues of discovery that are rapidly paving the way toward tomorrow’s blockbuster drugs. Outside the labs, both the Internet and the media have provided consumers and physicians alike with instant access to unprecedented amounts of medical news and information. This not only fuels the demand for better, faster treatments but it also redefines the arena in which companies vie for sales and market share. This fast-paced, competitive environment has changed the way most pharmaceutical companies do business. Alliances with academic institutions and biotechnology firms pump new life into R&D, while at the same time license agreements and mergers offer a quick fix for dwindling pipelines. The regulatory agencies which oversee the industry have also begun implementing new guidelines and modernizing their processes in an effort to keep pace with the needs of the organizations they govern. Innovations such as ePrescribing, extranets, healthcare portals, electronic customer relationship management, and direct-to-consumer advertising have altered the relationship companies have with physicians and other customers, placing great emphasis on the need for timely, accurate information.
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