Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning,2nd Ed. by Corey Peck, Mark Paich, Jason J. Valant

4th September 2009
Sunday 09:49 PM
Banaras

Hello, this book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace from three different perspectives; the ultimate consumer; patient, Doctors adoption of new drugs and the treatment attractiveness of the drug. Well, it all comes through explaining how dynamic modeling could be used to forecast new drug performance.

Download Link:    http://ifile.it/ow1u3si

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning,2nd Ed. by Corey Peck, Mark Paich, Jason J. Valant

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.