Leading Pharmaceutical Innovation by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz

27th September 2009
Tuesday 06:32 PM
Banaras

Hi! friends, it was nearly a fortnight that I have not posted. Actually I was out of station from last 15 days. Here is a book that offers a fact based, comprehensive insight to the increasing challenges of today`s drug development. It is a well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture. This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies

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Leading Pharmaceutical Innovation by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends and prosper in the future. Professors Gassmann, Reepmeyer and von Zedtwitz have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry.